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 The advertisement domain is a complex and dynamic ecosystem that involves various technologies and platforms working together to deliver ads to users in a targeted and efficient manner. The primary goal is to connect advertisers with their target audience, increasing brand visibility, user engagement, and revenue generation. In this blog, we will delve into the different components of the advertisement ecosystem, key concepts like programmatic advertising and real-time bidding (RTB), and provide a practical example to illustrate how it all works. Key Components of the Advertisement Domain The advertisement domain broadly consists of the following components: Advertisers : These are brands or companies that want to promote their products or services through advertisements. They set up ad campaigns targeting specific user segments. Publishers : These are websites, mobile apps, or digital platforms that display ads to users. Publishers monetize their content by selling ad space to ad...

In the world of digital advertising, understanding the different types of ads and how they work is crucial for optimizing your marketing strategies. This blog will delve into the workflows of sponsored ads and normal ads, highlighting their key differences, and providing detailed examples to help you grasp their functionalities. What Are Sponsored Ads? Sponsored ads are paid advertisements that blend seamlessly into the content stream of a platform. They are designed to look and feel like native content, making them less intrusive and more engaging. Sponsored ads are commonly found on social media platforms, search engines, and content recommendation sites. Workflow of Sponsored Ads Ad Creation : Content : Create a compelling ad that matches the platform’s native format. For example, a sponsored post on Instagram might feature a high-quality image or video with a catchy caption and a call-to-action (CTA) like "Shop Now." Targeting : Select your target audience based on demogr...