In the world of digital advertising, understanding the different types of ads and how they work is crucial for optimizing your marketing strategies. This blog will delve into the workflows of sponsored ads and normal ads, highlighting their key differences, and providing detailed examples to help you grasp their functionalities. What Are Sponsored Ads? Sponsored ads are paid advertisements that blend seamlessly into the content stream of a platform. They are designed to look and feel like native content, making them less intrusive and more engaging. Sponsored ads are commonly found on social media platforms, search engines, and content recommendation sites. Workflow of Sponsored Ads Ad Creation : Content : Create a compelling ad that matches the platform’s native format. For example, a sponsored post on Instagram might feature a high-quality image or video with a catchy caption and a call-to-action (CTA) like "Shop Now." Targeting : Select your target audience based on demogr...